In 2021, Owens Corning launched PINK Next Gen™ Fiberglas™ insulation, an advanced fiber technology insulation designed to provide truly differentiated advantages for the building industry. This product delivered a range of benefits, resulting in a 23% faster installation on average¹ compared to the company’s existing products.
The advanced batting features superior bounce back, which reduces the time needed for the product to resume its original volume after removing it from air-sealed, compression packaging. PINK Next Gen™ Fiberglas™ is also easy to work with and produces less dust, which makes it quicker to install.
Interview with Andy Musso
We interviewed Andy Musso, Senior Area Sales Manager/Sales Lead at Owens Corning. He told us that this innovation underwent rigorous testing for the improvements that make a real difference on the job site. “It started with the voice of the customer. What do they tell us they want? How do we make the product better? Next, Owens Corning did a series of actual field tests,” Musso explained, “in which contractors did actual installs, and we compared other Owen Corning products with the new PINK Next Gen™ Fiberglas™ product.” These field tests helped the Owens Corning team determine that the product improvements were translating into real-time savings in installation.
Working with contractors is standard procedure for Owens Corning. “Much of our innovation comes from the extensive number of visits we make to contractors and distributors,” Musso added. “We spend a lot of time talking to builders about pain points. We ask what would make their job easier. There are a lot of conversations that move from the field to marketing and sales. We listen to what customers were saying, including actual customer interviews.”
The Power of Bounce Back
Even seemingly minor details can make a big difference. Musso emphasized, “One of PINK Next Gen’s™ advantages is how it comes out of the bag. If you’ve ever seen a fiberglass batt taken out of a package, when you cut the package, you’ll see it expands and grows as it leaves its compression packaging.
“The new PINK Next Gen™ recovers very quickly,” he noted. “You open it up, and it just kind of pops up out of the bag. That means that it quickly fills the cavity without any sort of manipulation or fluffing. Contractors can get right to work putting it in the cavity.”
Glides In Easily
Musso explained that PINK Next Gen™ also glides easily into place and stays put. The advanced fiber technology allows for a significantly faster installation. The batts also have fewer clumps and chunks for fast, clean cutting and splitting.”
A History of Innovation
Owens Corning has been at the leading edge of fiberglass innovation since the beginning. It developed fiberglass in the 1930s. An Owens Corning experiment with glass building blocks failed, but it also uncovered the possibilities of using glass fibers in commercial applications. Since then, Owen Corning has produced fiberglass used in everything from reinforced 1954 Chevrolet Corvettes to the Apollo spacesuits.
Innovations are a big part of the company’s long history of success. The PINK Next Gen™ product is sustainable because it is made with 100 percent wind-powered electricity. It uses recycled content and saves twelve times the energy required to make it in the first year of use. It has also earned Underwriter Laboratories GREENGUARD certification for low volatile organic compounds.
Want More Information About PINK Next Gen Fiberglas?
If you want to learn more about any Owens Corning product fiberglass products or explore your insulation options for your next project, contact Metro Interior Distributors today. We’re here to help.
1.Based on time savings per batt compared to Owens Corning EcoTouch® Does not include supporting tasks required for insulation install. (Installation time trials conducted by Owens Corning with independent installers, July 2020.)
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